Studies of Design Creativity: A Review and its Prospects

Abstract

This paper provides an overview of current studies on design creativity by analyzing them with respect to two aspects. The first aspect is the foundation of Design Creativity. To analyze this, we survey fundamental studies on design and creativity, which have been developed as a means of building basic knowledge on design creativity. Additionally, key issues in the human cognition of design and creativity are examined. We also survey the methodological challenges that have enhanced creativity in design. Various methods and tools are considered as applicable technology for fostering the creative competencies of individuals or teams in relation to design. Additionally, techniques for assessing creativity that are strongly related to these methods and tools are also reviewed. For the second aspect, we discuss examples of criticism of contemporary art. In the domain of art, critics evaluate practitioners and assume responsibility for guaranteeing the quality of art. For this reason, critics are expected to be “connoisseurs” who can ‘foresee the future’ from an authoritative position. The structure in which such a role for criticism resides, can be understood as an artistic creation at a social level. Further, morality and ethics are examined from the perspective of social creativity. Finally, we suggest how design critiques will be able to enhance social innovation.